Revitalizing the Race Experience

Refreshing Marketing for Eugene’s Big Marathon

As a Senior Communication Specialist at AHM, I worked with the Eugene Marathon to refresh and modernize their marketing materials for the 2018 season. The project spanned various touchpoints, including race bibs, banners, booths, posters, and course maps. Every element was designed to create a cohesive and engaging experience, capturing the excitement of race day while ensuring clear communication for participants and spectators alike.

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